Multidisciplinary product designer with an engineering background. 10+ years of experience designing successful digital products for web/mobile/TV. 2+ years of experience leading design teams in a highly-matrixed organization.
I design things. Design, not as a decorative skill but as a form of engineering. Creating relationships between screens, views, modules, components, shapes, colors and rhythms to guide perception towards the successful understanding and use of a defined functionality. I don’t understand form without function nor function without form. I design digital products that fulfill a purpose. Tools. Systems. Products with integrity and coherent solid structures defined in a logical way. Products that, even when complex, are deceptively simple, rationally elegant, honest, unobtrusive and useful. Invisible.